LATEST LEASE SIGNING CEMENTS THE RELATIONSHIP BETWEEN BELGIAN INVESTORS AND THE RUSSIAN RETAIL MARKETPLACE
Today (5th April) saw the signing of an important deal between a Russian retailer responsible for brands including FABI, Baldinini and Braciallini and the Liebrecht & wooD Group as part of a Belgian trade mission to Moscow, led by His Royal Highness Prince Philippe of Belgium.
FABI, Baldinini, VICINI and Braciallini are the latest brands to have signed up for the Liebrecht & wooD Investment Project, FASHION HOUSE Outlet Centre Moscow, due to open in 2012. The two parties signed a 10 year agreement for the use of a 485 sq m outlet store.
Patrick Van Den Bossche, Managing Director at Liebrecht & wooD Group, commented: 'Liebrecht & wooD is delighted to be involved in a number of projects in Russia and we hope that the signing of this important deal is one of many mutually beneficial trade partnerships created out of the relationship between Belgium and Russia.'
Aram Manukian, one of the founders of the retail chain whose brand portfolio includes FABI, VICINI, Baldinini, and Braccialini in Russia, explains, "Our Italian partners have been actively developing their full price retail chains in Russia and were aware of the necessity to develop an outlet offer. They have already been operating successfully in the full price and outlets sector in Europe for some time. It was vital that we deal with a professional and experienced outlet operator as it is the key to our brands success. FASHION HOUSE Group has a successful proven track record and we are delighted to be opening an outlet in their Moscow site.'
FASHION HOUSE Group, part of the Liebrecht & wooD Group, is the leading Outlet developer in CEE and is an expert in emerging markets with a specialist team of experts expanding the Outlet offer to new marketplaces. As well as their current portfolio of centres and a further three in development in other countries FASHION HOUSE Group have two Russian projects, FASHION HOUSE Moscow and FASHION HOUSE St. Petersburg, and are looking to expand into a number of other key cities across Russia.
Brendon O'Reilly, Managing Director of FASHION HOUSE Group, explains: 'For all our centres we aim to provide the right mix of local, European and International designer, high street and sports brands specific to the catchment area and marketplace. We have already seen a high level of interest from local retailers and distributors of key international brands as well as directly from International and European brands and are confident both Russian centres will have the high caliber tenant list required for a successful venture suited to each unique marketplace.'
Neil Thompson, Commercial Director, FASHION HOUSE Group adds: 'This is a new and exciting marketplace that we feel is ready for the FASHION HOUSE branded Outlet offer. There is high brand awareness amongst consumers who have money to spend and extremely high demand from our current tenants wanting to move into these markets as well as interest from leading Russian brands.'
He adds: 'We have built a great offer and take great care in developing Outlet Centres that work for, retailers, investors and consumers alike - and that also look beautiful. We are very proud of the work we do and professionalism of the whole of the FASHION HOUSE Group team and it is great to see the success we have achieved in all of the marketplaces we have gone into.'
FABI, Baldinini, VICINI and Braciallini are the latest brands to have signed up for the Liebrecht & wooD Investment Project, FASHION HOUSE Outlet Centre Moscow, due to open in 2012. The two parties signed a 10 year agreement for the use of a 485 sq m outlet store.
Patrick Van Den Bossche, Managing Director at Liebrecht & wooD Group, commented: 'Liebrecht & wooD is delighted to be involved in a number of projects in Russia and we hope that the signing of this important deal is one of many mutually beneficial trade partnerships created out of the relationship between Belgium and Russia.'
Aram Manukian, one of the founders of the retail chain whose brand portfolio includes FABI, VICINI, Baldinini, and Braccialini in Russia, explains, "Our Italian partners have been actively developing their full price retail chains in Russia and were aware of the necessity to develop an outlet offer. They have already been operating successfully in the full price and outlets sector in Europe for some time. It was vital that we deal with a professional and experienced outlet operator as it is the key to our brands success. FASHION HOUSE Group has a successful proven track record and we are delighted to be opening an outlet in their Moscow site.'
FASHION HOUSE Group, part of the Liebrecht & wooD Group, is the leading Outlet developer in CEE and is an expert in emerging markets with a specialist team of experts expanding the Outlet offer to new marketplaces. As well as their current portfolio of centres and a further three in development in other countries FASHION HOUSE Group have two Russian projects, FASHION HOUSE Moscow and FASHION HOUSE St. Petersburg, and are looking to expand into a number of other key cities across Russia.
Brendon O'Reilly, Managing Director of FASHION HOUSE Group, explains: 'For all our centres we aim to provide the right mix of local, European and International designer, high street and sports brands specific to the catchment area and marketplace. We have already seen a high level of interest from local retailers and distributors of key international brands as well as directly from International and European brands and are confident both Russian centres will have the high caliber tenant list required for a successful venture suited to each unique marketplace.'
Neil Thompson, Commercial Director, FASHION HOUSE Group adds: 'This is a new and exciting marketplace that we feel is ready for the FASHION HOUSE branded Outlet offer. There is high brand awareness amongst consumers who have money to spend and extremely high demand from our current tenants wanting to move into these markets as well as interest from leading Russian brands.'
He adds: 'We have built a great offer and take great care in developing Outlet Centres that work for, retailers, investors and consumers alike - and that also look beautiful. We are very proud of the work we do and professionalism of the whole of the FASHION HOUSE Group team and it is great to see the success we have achieved in all of the marketplaces we have gone into.'
